## More Episodes From Between Product and Partnerships

Creating a High-Impact Integration Strategy for 2025

As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential.

[Listen](/content/podcast/creating-a-high-impact-integration-strategy-for-2025/index.html)

User-Centric Approach for Building Product Integrations

Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, and shares processes she has used to implement this approach in her day-to-day. She also provides tactical advice for collecting user data and keeping up to date with integration changes.

[Listen](/content/podcast/user-centric-approach-for-building-product-integrations/index.html)