# App Installation Options

Once an integration is created using Pandium, there are several ways to surface it to your users for installation.

| Option | Best For | Requires Marketplace? |
|--------|----------|---------------------|
| [Auth Link](https://docs.pandium.com/marketplaces/app-installation-options/auth-link) | Sending users directly to authenticate a connector | No |
| [In-App Marketplace](https://docs.pandium.com/marketplaces/app-installation-options#in-app-marketplace) | Public discovery and self-service installation | Yes |
| [Live Link](https://docs.pandium.com/marketplaces/app-installation-options/live-link) | Directing users to a specific integration (published or unpublished) | Yes |

## In-App Marketplace
The [In-App Marketplace](/content/in-app-marketplace/index.html) is Pandium's embedded marketplace where your users can discover, install, and manage integrations independently.

### Publishing an Integration
You can publish an integration to your marketplace in two ways:

**Option 1: During integration creation**  
While [creating an integration](https://docs.pandium.com/integration-hub/creating-an-integration), navigate to "Marketplace Setup."

**Option 2: From an existing integration**  
Click "Details" on any integration within the "Integrations" tab.

Within "Marketplace Setup," toggle the publish setting on or off.

Example: A Grey Wizard Tech (GWT) integration with enabled marketplace publish settings.

### End-User Experience
Once published, users can discover and install the integration from your marketplace.

End-user perspective: A Grey Wizard Tech customer integrating with Google Sheets via the In-App Marketplace.

## Choosing Between Auth Link and Live Link
Use [**Auth Link**](https://docs.pandium.com/marketplaces/app-installation-options/auth-link) when you want to:
- Bypass the marketplace entirely
- Send users directly to an OAuth or credential entry flow
- Allow users to authenticate without accessing the Integration Hub

Use [**Live Link**](https://docs.pandium.com/marketplaces/app-installation-options/live-link) when you want to:
- Direct users to a specific integration page in your marketplace
- Share access to an unpublished or beta integration
- Keep users within the standard marketplace installation flow

Last updated 6 months ago.