# App Installation Options

Once an integration is created using Pandium, there are several ways to surface it to your users for installation.

| Option                                                                                | Best For                                                             | Requires Marketplace? |
| ------------------------------------------------------------------------------------- | -------------------------------------------------------------------- | --------------------- |
| [Auth Link](https://docs.pandium.com/marketplaces/app-installation-options/auth-link) | Sending users directly to authenticate a connector                   | No                    |
| [In-App Marketplace](#in-app-marketplace)                                             | Public discovery and self-service installation                       | Yes                   |
| [Live Link](https://docs.pandium.com/marketplaces/app-installation-options/live-link) | Directing users to a specific integration (published or unpublished) | Yes                   |

## In-App Marketplace

The [In-App Marketplace](/content/in-app-marketplace/index.html) is Pandium's embedded marketplace where your users can discover, install, and manage integrations independently.

### Publishing an Integration

You can publish an integration to your marketplace in two ways:

**Option 1: During integration creation**  
While [creating an integration](https://docs.pandium.com/integration-hub/creating-an-integration), navigate to "Marketplace Setup."

<figure><img src="/files/CY4WJd1p33nUe7mUPUjV" alt=""><figcaption></figcaption></figure>

**Option 2: From an existing integration**  
Click "Details" on any integration within the "Integrations" tab.

<figure><img src="/files/1VTQpdlDkNVk8NMnzP7x" alt="" width="384"><figcaption></figcaption></figure>

Within "Marketplace Setup," toggle the publish setting on or off.

<figure><img src="/files/ytJA7TQaxGwKfRuRPl6A" alt=""><figcaption><p>Example: A Grey Wizard Tech (GWT) integration with enabled marketplace publish settings.</p></figcaption></figure>

### End-User Experience

Once published, users can discover and install the integration from your marketplace.

<figure><img src="/files/OHUnyBaKVaWpg3EgKcKP" alt=""><figcaption><p>End-user perspective: A Grey Wizard Tech customer integrating with Google Sheets via the In-App Marketplace.</p></figcaption></figure>

## Choosing Between Auth Link and Live Link

Use [**Auth Link**](/marketplaces/app-installation-options/auth-link.md) when you want to:

* Bypass the marketplace entirely
* Send users directly to an OAuth or credential entry flow
* Allow users to authenticate without accessing the Integration Hub

Use [**Live Link**](/marketplaces/app-installation-options/live-link.md) when you want to:

* Direct users to a specific integration page in your marketplace
* Share access to an unpublished or beta integration
* Keep users within the standard marketplace installation flow